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A simple yet dynamic graphical treatment of the type highlights
the "V", while creating a sense of linkage that conveys
innovation, connection and perpetual evolvement. This metaphor
expresses the inherent
values of the VTech brand, where VTech provides the innovative
consumer electronic tools that perform beyond expectation to
enhance your life.
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We believe VTech stands for innovation and practical, down to
earth
products that develop creativity and bring people together.
But behind
the products, who are we as a brand, what is our profile and
what
expresses our personality? To help you understand us better,
we would like to share with you some of our core values.
VTech Core Values
Innovation
While we are a technology-based company, innovation in design
and
functionality are major elements of our success.
Quality
We always deliver quality, that is both satisfying and beyond
expectations.
Value
Value is a measure of efficiency. We take pride in providing
both value-for-money and quality products.
Reliability
Safety and durability are paramount. Naturally, both elements
are critical to VTech's credibility.
Practicality
We believe in substance rather than hype - we find that consumers
do,
too. Every feature in a VTech product is tightly linked to its
practicality
and functionality.
Style
Style or design is inherent to VTech. All our products reflect
a subtlety
and simplicity that complement the user's environment and establish
new trends. |
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A Positive Positioning
How should our customers think of VTech?
' VTech consumer electronics products are for me because my
family and I desire high quality, innovative and affordable
tools that educate,
entertain and enhance our lives by performing beyond our expectations'.
Our Brand Personality
Significant traits comprise the makeup, or personality of the
VTech brand.
- Parents TRUST our electronic learning products.
- The product RELIABILITY is proven by our Number One position.
- INNOVATION in all our telecommunications and electronic
learning
products keeps us beyond the competition.
- Our accent on STYLISH design has made the VTech name
a household word.
- We make product ACCESSIBILITY a major part of all our
lines - this
includes price and ease of use.
- Our COMPETITIVE work ethic ensures quality products and
therefore
confidence among our customers.
- Above all, we are a PRACTICAL company, emphasizing essential
features that equate to afford ability.
These features of the brand personality are not mutually exclusive
- in
fact they complement each other, combining to produce a harmonious
entity while also shaping our visual identity. As a result,
they create a
focused brand vision and look, and constitute the most important
factor
of all - the VTech Brand Driver: 'Innovation Beyond Technology'.
This in
turn ultimately powers the entire success of the VTech brand. |
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The Brand Driver
'Innovation Beyond Technology' is the brand driver of VTech.
It is the
momentum behind the mechanics, the spirit that gives life to
the personality of the brand. It's the reason why people buy
VTech products, come back for more and stay loyal. It is also
the reason our customers prefer VTech to other competitive products.
When translated into practical terms, VTech's brand driver
'Innovation
Beyond Technology' means that we transform technology beyond
mere
updates into genuine breakthroughs. These breakthroughs can
be through advances in design, function, software or hardware.
'Innovation Beyond Technology' means that VTech will push the
envelope in executing the most current technology as creatively
as possible and in ways that enhance the lives of our customers.
Innovation Will Shape Our Future
While the telecommunication products, electronic learning products
and contract manufacturing services remain our main focus, VTech
is
ready to build on its excellent R&D and manufacturing platform
to
capitalize the growing demand of innovative, affordable and
high-tech
electronic devices. We fully intend to create our future based
on our
core competencies, namely innovation far beyond the expected. |
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Corporate
Identity Contact |
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